Legal Corner
The BSA Licensing Legal Corner features articles on trademark, copyright, and related topics from the BSA's Licensing and Contracts Attorney, Burgin Hardin. [catlist id=27 date=yes order=asc ]
What’s a trademark license and why is it important?
What’s a trademark license? Is it important?
Let’s start with this basic definition of a trademark: it’s a symbol – either a word or a logo or another device — that distinguishes one company’s products or services from those of another. When you’re in the supermarket shopping for laundry detergent…