Former Elvis Presley Enterprises Licensing Manager Joins BSA Licensing Team
IRVING, TEXAS (February 6, 2014) – The Boy Scouts of America is pleased to welcome Iris Houston to its Supply Group retail business development department as a licensing specialist. In her new role, Houston will help the organization continue its licensed products growth with consumer products in the retail marketplace. She will be based in Charlotte, North Carolina.
“Iris brings a solid understanding of retail licensing programs and will substantially add to our existing resources and capabilities. Her hire underscores the BSA’s continuing commitment to raising awareness of the Boy Scouts of America’s programs in the consumer market and to help strengthen our connection with our 50-million living alumni,” said Greg Winters, Manager of Licensing Programs. “As we continue to grow, adding an experienced professional like Iris is a natural complement to our existing team.”
Ms. Houston joins the Boy Scouts of America from Elvis Presley Enterprises, Inc., where she served as the Licensing Manager since 2005. In that role, Houston was responsible for developing licensed products bearing the Elvis Presley brand in electronics, apparel, toys, collectibles, gifts and novelties categories. She was also instrumental in the International expansion and growth of the brand into Europe, South America, and the United Kingdom. Houston had been with Elvis Presley Enterprises since 1989 and held various licensing positions with the company since 1997.
About the Boy Scouts of America Licensing Program
The Boy Scouts of America’s Licensing Program manages the third-party use of the organization’s marks, words, and phrases with the objective of raising awareness the brand within the consumer market. The Boy Scouts of America has grown to 125 licensees since 2005, and has been recognized by License! Global magazine as one of the Top 150 Global Licensors. For more information on the Boy Scouts of America’s licensing program, please visit www.scouting.org/licensing.